Email & SMS

Lifecycle Marketing

Lifecycle Marketing

Email and SMS are where real margin lives. We help brands build retention systems that nurture, convert, and scale, so you stop renting attention and start owning it.

Grow LTV

Retention That
Actually Performs

Retention That
Actually Performs

Retention That
Actually Performs

Growing revenue is not just about paid ads. Your owned channels should be a profit center. We build email and SMS programs that turn customers into repeat buyers and first purchases into long-term relationships.

Email & SMS

Retention Channels Built for Lifetime Value.

The best brands do not rely on ads alone. They build strong owned audiences that drive revenue month after month. We help brands unlock the full potential of email and SMS by creating intentional, data-backed retention systems.

It starts with the foundation. We build automated flows that touch every part of the customer journey, from first-time buyer to loyal repeat customer. Our team maps out your full lifecycle, making sure no opportunity is missed to nurture and convert.

We also develop high-performing campaigns that align with your brand calendar, promos, product launches, and seasonal pushes. Every email and text is built to drive engagement, increase AOV, and maximize customer lifetime value.

Most importantly, we treat these channels like an extension of your entire growth strategy. We analyze performance across channels, making sure email and SMS support your media buying, organic content, and broader revenue goals.

Full customer lifecycle mapping

Automated flows for every stage of the journey

Campaign strategy tied to promos, launches, and seasonality

Deep segmentation and audience targeting

Data-backed copywriting and creative designed to convert

Included With

What You Get with Email & SMS.

Our retention systems go beyond sending emails. We build a structured, strategic retention program that grows revenue and increases profit. Here is what is included:

Comprehensive Flow Buildouts

Monthly Campaign Calendars

Audience Segmentation

Deliverability Optimization

Creative and Copy

Thank you For Building With Us.

We’ve been lucky to build alongside some incredible brands—who’ve trusted us to help shape their growth with bold creative and real results.

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At Feels Like Friday, we help growing brands scale with creative and growth strategies that bring clarity, momentum and measurable results to your marketing efforts.

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Newsletter

Sign up to
Our Newsletter.

At Feels Like Friday, we help growing brands scale with creative and growth strategies that bring clarity, momentum and measurable results to your marketing efforts.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.

Newsletter

Sign up to
Our Newsletter.

At Feels Like Friday, we help growing brands scale with creative and growth strategies that bring clarity, momentum and measurable results to your marketing efforts.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.