We help DTC brands sell products directly inside YouTube videos. Creators tag your products, viewers buy without leaving the video, and you capture revenue that compounds for years.
You spend $50K a month across Meta, Google, and TikTok. CPMs climb 15–20% every year. You're bidding against thousands of brands for the same eyeballs. Attribution is a guessing game.
The worst part? When you pause the campaign, everything stops. You paid $600K to rent attention for a year. Nothing compounds. Nothing lasts. You're back to zero.
| Campaign | Spend | CPM | CAC | Status |
|---|---|---|---|---|
| Meta · Prospecting | $162,400 | $18.80 | $64 | paused |
| Google · Search Brand | $96,000 | $12.90 | $42 | paused |
| Meta · Retargeting | $104,000 | $22.10 | $58 | paused |
| TikTok · TOF Awareness | $118,000 | $15.60 | $71 | paused |
| Google · Display GDN | $69,400 | $9.20 | $89 | paused |
| Total (12 mo) | $549,800 | $15.72 | $64.80 |
A creator reviews your product and tags it in the video. That video sits on YouTube for 3+ years, showing up in search when someone types "best hiking gear" or "top water bottles." Every view is a potential buyer.
You pay creators when they generate actual sales — not impressions. Month-one videos still drive orders in month twelve. Each new video adds a layer of revenue on top of what's already working.
The channel becomes an asset you own. Creator relationships, authentic product reviews, compounding search traffic. Your CFO asks for proof — you show the GMV with direct attribution.
Both platforms let creators tag products in videos. But the way they work is fundamentally different.
Algorithm-driven distribution with rapid decay. Most views happen in the first 2 days.
You need new videos every week to stay visible. Stop creating, stop selling.
Impulse purchases dominate. Average AOV sits around $28 — great for low-cost items, harder for premium brands.
YouTube is a search engine. Creator reviews rank in results and accumulate views month after month. A video from January still drives orders in December.
Viewers are actively searching for products and solutions. They come to YouTube with purchase intent — not just to scroll. That’s why conversion quality is higher.
Average order values of $68+ because long-form reviews build trust and justify premium pricing. You see exactly which creator drove which sale — no guessing.
YouTube Shopping has a lot of moving pieces — creator relationships, product feeds, affiliate programs, compliance, analytics. Most brands don't have the bandwidth to figure it all out. We do.
AI-powered analysis of engagement rates, audience demographics, and conversion history. We match you with creators who actually move product.
We integrate your product catalog with Google Merchant Center, optimize titles, images, and descriptions, and ensure every SKU is shoppable.
Commission structures, creator contracts, tiered incentives, and payout logistics. Programs that attract top creators and keep them engaged.
Creator briefs, talking points, and content frameworks that drive conversions without scripting away the authenticity viewers trust.
Real-time dashboards showing GMV by creator, AOV trends, conversion rates, and ROAS. You see exactly which videos drive revenue.
FTC disclosure guidelines, content review workflows, and brand safety guardrails. We protect your reputation while scaling partnerships.
Creators upload. They tag your products. Viewers buy without leaving the video. Here's what that actually looks like inside YouTube.
They publish as normal — just with your product in the details panel.
Products link to your Shopify / Merchant Center feed. Creator earns commission.
No redirect. No re-auth. Tap, buy, done — inside YouTube.
YouTube launched Shopping in 2022. Most brands still don't use it. The best creator relationships, the highest-traffic keywords, the first-mover advantage — it's all available right now. But not for long.
Anyone can say they "do YouTube." We built the first agency around YouTube Shopping specifically — the way every platform demands a specialist.
We use AI to analyze hundreds of creator videos. We don’t guess at who might work. We identify creators with the highest conversion rates, the best audience demographics, and the most authentic reviews in your category.
We live and breathe YouTube Shopping. We don’t add it as a side service to our general agency offering. We’ve set up dozens of catalogs. We’ve negotiated with hundreds of creators. We know the platform inside and out.
Our fees are designed to win when you win. We take a percentage of the GMV we help you capture — so we’re incentivized to find the best creators, optimize the best performing videos, and drive real revenue.
This is what 12 months of YouTube Shopping looks like inside your dashboard. While traditional ad revenue stays flat, creator commerce builds on itself.
The first brands to scale YouTube Shopping will own search traffic, creator relationships, and revenue for years. Book a free 30-minute strategy session — we'll audit your category and show you exactly where the opportunity is.