About
Fractional CMOs for emerging brands
WHO WE ARE
Your partners in
strategic growth
At Feels Like Friday, we combine decades of experience in e-commerce and growth marketing to help brands achieve sustainable and profitable growth. Co-founders Dallin Koski and Taylor Smith bring a unique blend of strategic insight and hands-on expertise, having driven significant results for a diverse range of DTC brands. From managing multi-million dollar ad spends to developing innovative marketing campaigns, our team is equipped to tackle the unique challenges of scaling e-commerce businesses.
We provide tailored, data-driven strategies that turn growth obstacles into opportunities, helping your brand scale smartly and efficiently.
We provide tailored, data-driven strategies that turn growth obstacles into opportunities, helping your brand scale smartly and efficiently.
Meet our experts
Seasoned growth partners with proven playbooks to propel your brand forward.
Dallin Koski
Fractional CMO
A seasoned marketing leader with over 12 years of experience in driving growth for a diverse portfolio of brands.
2x CMO and 4x Founder, including reaching the Inc. 5000.
As a fractional CMO at Feels Like Friday, Dallin leverages his expertise to help businesses achieve sustainable, profitable growth. With a proven track record in building strong brands, he brings entrepreneurial background makes him a valuable asset to any team looking to optimize their marketing efforts and drive long-term success.
2x CMO and 4x Founder, including reaching the Inc. 5000.
As a fractional CMO at Feels Like Friday, Dallin leverages his expertise to help businesses achieve sustainable, profitable growth. With a proven track record in building strong brands, he brings entrepreneurial background makes him a valuable asset to any team looking to optimize their marketing efforts and drive long-term success.
Taylor Smith
Fractional CMO
A Massachusetts-native turned Rhode Islander, Taylor brings 8 years of experience to the table as a Growth Strategist. Her excitement for building brands grew at RevUp Capital where she built and executed growth roadmaps for a variety for B2B and B2C companies but eventually the time came to focus her career where she was most excited: E-Commerce.
Taylor led the Growth Strategy & Paid Media for 25 direct-to-consumer brands at Dragonfly and has proven record of increasing reach and improving efficiency through diversified strategy. Her favorite experiments focused on the customer journey and optimizing every stage of the funnel.
Taylor led the Growth Strategy & Paid Media for 25 direct-to-consumer brands at Dragonfly and has proven record of increasing reach and improving efficiency through diversified strategy. Her favorite experiments focused on the customer journey and optimizing every stage of the funnel.
What we've achieved
50M+
With over $50 million in managed ad spend, we've driven significant growth for a wide range of ecommerce brands, ensuring every dollar is optimized for maximum return.
5X
Our retention strategies have helped brands increase customer lifetime value by up to 5 times, fostering long-term loyalty and profitability.
20+
Our team brings over 20 years of expertise in ecommerce and digital marketing, leveraging deep industry knowledge to help brands scale smartly and efficiently.
