A fractional CMO (Chief Marketing Officer) is a part-time, highly experienced marketing executive who provides strategic marketing leadership and expertise to businesses without the full-time cost. They help set and achieve marketing goals, drive growth, and ensure all marketing efforts are aligned with the overall business strategy.

The 'fractional' term refers to both the part-time nature of the role, but also the cost. A fractional CMO is also a fraction of the cost of a full-time CMO or VP of Marketing.

A fractional CMO performs many of the same functions as a full-time CMO, including:
‍
- Developing and implementing marketing strategies.
- Managing marketing teams and budgets.
- Overseeing all marketing channels.
- Analyzing market trends and customer data.
- Driving brand awareness and growth.
- Optimizing customer acquisition and retention.

At Feels Like Friday, we typically charge between $5,000-$10,000 depending on the scope of the work. That is about 20% of the total cost of a full-time CMO and roughly the same monthly cost an agency would charge you to manage 1-2 marketing channels, like Meta or Google.

With a fractional CMO, you get all of the execution of a top marketing agency, and all of the strategy of a seasoned CMO, but for a fraction of the cost.

We contract with you as a consultant and growth partner. Typically, we invest about 40 hours per month into growing your business and helping you reach your goals.

We help to identify the gaps in your existing marketing strategy, develop a roadmap for success and then execute on that plan.

For example, we'll determine the right strategy to reach your ideal customers at a scale that makes sense for your growth stage. Then we'll execute on that strategy by implementing a wide range of proven tactics. Then we'll help you retain more customers and get them coming back more often to purchase from you.

Our purpose is to help you grow - profitably. Our entire approach is centered around your bottom line. We want to essentially own the demand side of your P&L.

A lot of other agencies or growth partners are focused on top-line revenue. We care more about your cash flow and the money you get to put back in to your pocket.

We're obsessed with building up the enterprise value of your company, in case you want to exit the business in the future. To do so, we build long-term, sustainable systems that consistently grow your EBITDA, not just your top-line revenue numbers.

We work closely with your existing marketing team, providing leadership and guidance. We help develop strategies, oversee execution, and ensure that all marketing efforts are cohesive and aligned with your business goals.

If you need us to help build up you team, we can do that to - and do it well. We've built world-class marketing and data teams from the ground up.

We want you to feel like you're getting the full benefit of an in-house CMO. So think of us as a growth partner and an extension of your executive team.

While both provide expert marketing advice, a fractional CMO takes a more hands-on, integrated approach, often taking on a leadership role within your team.

In contrast, a marketing consultant typically provides advice and recommendations without being as involved in day-to-day operations.

For example, if we determine that the right strategy to grow your business is to invest in YouTube advertising - we actually help facilitate that, instead of leaving it up to you to to figure it out.

Our team is well rounded and poised to help you grow in the right ways, wherever your customers might be.

If it's a digital channel, we've done it - including;
- Meta (Facebook / Instagram)
- TikTok
- Google
- YouTube
- Snapchat
- Pinterest
- Flip
- Influencers
- TV
- X (Twitter)
- LinkedIn
- Amazon
- Walmart
- Target+
- eBay
- Wayfair
- Email & SMS
- SEO
- CRO

If it's traditional, we've done it - including;
- Radio
- Print
- Yellow Pages (yeah, that dates us a bit, doesn't it?)
- Direct Mail
- Door To Door Sales (yes, really)
- Billboards
- Partnerships
- Events
- Networking

If it's branding, we've done it - including;
- Logo design
- Web design
- Packaging & packaging inserts design
- Copywriting
- Promotion Calendars

If it's content, we've done it - including;
- Photoshoots
- Product Photography
- Headshots
- Video production
- Content creator partnerships
- Short-form video
- Ad creative
- Podcasts
- Infographics
- Pamphlets
- Posters
- Signage

We could keep going, but you get the picture!